Beth, a Middle Manager, Uses Threats and Punishments to Influence

question 53

Multiple Choice

Beth, a middle manager, uses threats and punishments to influence the behavior of her subordinates.Which of the following sources of power is Beth relying on?

• A)Reward
• B)Coercive
• C)Expert
• D)Referent
• E)Personal

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Definitions:

Continuous Innovation

The ongoing development and implementation of new ideas, products, or processes, aiming to sustain and enhance competitive advantage.

Reminder Advertising

Advertising designed to keep the brand name in front of consumers or to remind them to purchase the product again.

Personal Selling

A marketing strategy where sales representatives directly interact with customers to provide information and sell products or services.

Continuous Innovation

A process of making regular, incremental improvements to products, services, or processes to enhance value and meet customer needs.