Examlex
According to the contingency model, what are the two components of readiness? Define each.
Pricing Strategy
The approach a company takes to setting the price of its products or services, based on costs, market demand, competitor pricing, and other factors.
Estimating Costs
The process of predicting the financial resources required to complete a project, production, or any business activity.
Estimating Demand
The process of forecasting the amount of product or service that consumers will be willing to buy at various prices during a specified period.
Idea Generation
The process of creating, developing, and communicating new concepts or solutions.
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