Companies Have Been Using Social Media to Communicate with Customers

question 96

True/False

Companies have been using social media to communicate with customers and employees for over a decade and have shown remarkable productivity gains as a result of this use.

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Definitions:

Schedule of Reinforcement

The specific pattern and timing of presenting rewards in operant conditioning to shape behavior.

Reinforcers

Reinforcers are stimuli that increase the likelihood of a behavior being repeated, and can be positive (adding something desirable) or negative (removing something undesirable).

Desired Response

The specific outcome or behavior that a researcher or practitioner aims to elicit in a particular setting or study.

Negative Reinforcement

A stimulus that, when removed after a specific behavior, increases the likelihood of that behavior being exhibited again.