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Sylvia is responsible for hiring, motivating, and retaining the best employees for her organization. Sylvia is in charge of
Conversational Marketing
A strategy that uses dialogue-driven activities to engage with customers, often through chatbots and messaging platforms, to foster relationships and enhance customer experience.
Marketing Message
The core idea or theme that a brand or company communicates to its audience, intended to influence perceptions and encourage a desired action.
Purchasing Process
The series of steps taken by an individual or organization to acquire goods or services, from need identification to payment.
Emotional Appeals
Persuasive techniques that attempt to influence an audience by appealing to their emotions rather than logic or reason.
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