Amazon Customers Often Find It Helpful to Read Reviews for Products

question 137

Multiple Choice

Amazon customers often find it helpful to read reviews for products they're considering purchasing. After ultimately making the purchase, the customer can go to Amazon and post his or her opinion of the recently purchased product. This strategy not only assists other customers with their decision making, it helps Amazon assess the products it sells. Which of the following statements attests to the value of this service?

• A) This action provides for complete transparency of company financial performance.
• B) This action supports a key criterion of the control function: the measurement of customer satisfaction.
• C) This action provides for better tactical planning, particularly the budgeting process.
• D) This action supports the premise of recruiting, hiring, and motivating the employees who believe in social media and other ways to reach customers.

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Definitions:

Illusory

Refers to something that is misleading or deceptive, creating a false perception or illusion.

Illusory

Describes something that appears to be real or possible, but is actually not feasible or based on illusion.

Promisee

The person to whom a promise is made in a contract, who stands to benefit from the fulfillment of the promise.

Bind

To legally obligate oneself or another party to a contract or agreement, making it enforceable by law.