Amazon Customers Often Find It Helpful to Read Reviews for Products

question 137

Multiple Choice

Amazon customers often find it helpful to read reviews for products they're considering purchasing. After ultimately making the purchase, the customer can go to Amazon and post his or her opinion of the recently purchased product. This strategy not only assists other customers with their decision making, it helps Amazon assess the products it sells. Which of the following statements attests to the value of this service?

• A) This action provides for complete transparency of company financial performance.
• B) This action supports a key criterion of the control function: the measurement of customer satisfaction.
• C) This action provides for better tactical planning, particularly the budgeting process.
• D) This action supports the premise of recruiting, hiring, and motivating the employees who believe in social media and other ways to reach customers.

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Definitions:

Online Groups

Communities or collections of individuals who interact through digital platforms, sharing interests, goals, or purposes via the internet.

Norms

Shared expectations and rules that guide behavior within a group or society, often unspoken and learned through social interaction.

Reactance Theory

Suggests that individuals may react against threats to their freedom of choice by doing the opposite of what they are being pushed towards, to reassert their autonomy.

Plan A

The primary strategy or course of action intended to achieve a specific goal before any alternatives are considered.