Cross-Functional Teams Work Best When the Voice of the Customer

question 112

True/False

Cross-functional teams work best when the voice of the customer is brought into organizations.

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Definitions:

Marketing Mix

A collection of manipulable strategic marketing instruments—product, price, place, and promotion—that a firm employs to elicit a specific reaction from its intended audience.

CRM System

Customer Relationship Management System, a tool that helps businesses manage, analyze, and improve relationships with customers.

SWOT Analysis

A framework for identifying and analyzing the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

BCG Matrix

A strategic business tool used to categorize and evaluate the strategic position of business brand portfolios by growth rate and market share.