Joelle, a Designer for a Business That Installs Underground Sprinkler

question 6

Multiple Choice

Joelle, a designer for a business that installs underground sprinkler systems for residential and commercial customers, is experiencing some frustration. She has two bosses, Reid and Bryan, who both share the ownership responsibilities of the business. While Reid is in charge of commercial accounts, Bryan is in charge of residential accounts. Sometimes, however, Reid and Bryan double book Joelle's time, creating irritations and animosity. Since they share managerial responsibility, there is no clear way to decide whose accounts are most important. This type of situation represents a violation of Fayol's principle.

• A) division of labor
• B) clarity of objective
• C) priority of assignment
• D) unity of command

---

Definitions:

IMC

Integrated Marketing Communications, a strategic marketing process that achieves the objective of a seamless and unified marketing message across all channels and methods of communication.

Dynamic Effect

The impact of changes over time in a system or process, often related to how short-term decisions affect long-term outcomes.

Wheel of Social Media

A conceptual model that outlines the key components or phases involved in strategizing, implementing, and managing social media marketing efforts.

Engagement

The level of involvement, interaction, or emotional investment that an individual has with a brand, product, or service.