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Departmentalizing by customer group has proven ineffective.
Digital Device
An electronic device that can store, process, or transfer data digitally, such as smartphones, tablets, and computers.
Potential Purchase
A scenario where a consumer considers buying a product or service but has not yet made the decision to proceed with the purchase.
Information Security
The practice of protecting electronic information by mitigating information risks and vulnerabilities.
Customer Data
Information that pertains to the details, preferences, and behavior of customers, often used for marketing and service improvement.
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