Examlex
Organizational culture refers to the widely shared values within a corporation that foster unity and cooperation.
Psychographic Segmentation
A marketing strategy that divides consumers into segments based on their lifestyle, personality traits, values, opinions, and interests.
Geographic Segmentation
The division of a market into different geographical units such as nations, states, regions, cities, or neighborhoods.
Geodemographic Segmentation
A marketing technique that clusters potential customers into groups based on geographical location and demographic characteristics.
Lifestyle Segmentation
A marketing approach that divides the market into groups based on consumer lifestyles, behaviors, and preferences.
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