A ________ Forecast Predicts the Revenues, Costs, and Expenses a Firm

question 146

Multiple Choice

A ________ forecast predicts the revenues, costs, and expenses a firm will incur for a period of one year or less.

• A) near-horizon
• B) short-term
• C) capital expenditures
• D) tactical

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Definitions:

Corporate Crisis

A significant threat to operations or reputations that can have negative consequences if not handled properly.

Product Crisis

A case in which a problem in a major product—for example, brakes in a car, faulty batteries in a phone, bacteria in food, or unintended side effects of medicine—creates a public hazard and the company is held responsible.

Unethical Management

Practices by leadership that violate moral principles or values, often compromising the well-being of employees, customers, or the environment.

Issue Life Cycle

The progression of an issue through stages, from emergence to resolution, relevant in crisis management and public relations planning.