Examlex
If a firm earns 10% return on funds they borrowed at 15% interest, the owners of the firm realize a benefit from using leverage.
Disney Vault
A term referring to the practice by The Walt Disney Company of putting its films into moratorium, making them unavailable for purchase for a specified period.
Scarcity
A condition of limited resources available, making them more valuable or desirable.
Lowballing Technique
A persuasion and sales strategy where an initially lower price is presented to get agreement, only to increase it later on.
Foot-In-The Door Technique
A compliance tactic that involves getting a person to agree to a large request by first setting them up by having them agree to a modest request.
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