Examlex
One of the basic principles of the standardized terminology is the avoidance of _____, or terms that are based on a person's name.
FAB
Features, Advantages, and Benefits; a sales model that emphasizes communicating not just the features of a product, but also its advantages over other options and the benefits it offers to the consumer.
Marketing Plan
A strategic outline that lists an organization's goals for product sales, communication strategies with consumers, and the allocation of resources to achieve these objectives.
Conviction
A firmly held belief or opinion, often referenced in sales as the degree of belief a salesperson has in the value of their product or service.
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