Examlex
Which of the following is not true of segmentation?
Threat of Entry
The risk existing businesses face when new competitors are able to enter the market or industry.
Existing Competitors
Companies that are currently operating in the same market and competing for the same customers.
Industry
A classification that refers to groups of companies that are related based on their primary business activities.
Bargaining Power
The relative ability of parties in a negotiation to exert influence over each other, often determining the terms and conditions of agreements.
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