Examlex
Too much potassium can be more dangerous than too little potassium.
Intensive Distribution
A strategy where a company aims to distribute its products as widely as possible, making them available at many outlets.
Selective Distribution
A distribution strategy where a product is sold at a limited number of outlets, to control availability and maintain the product's high-end image.
Exclusive Distribution
A distribution strategy where a supplier grants only one retailer or distributor the rights to sell a product within a particular geographic area.
Distribution Density
A measure of the number of locations or outlets a product is available in, within a specific area.
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