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Since 1800,the human population has increased
Global Segmentation
The process of dividing the world market into distinct subsets of customers who share common needs or characteristics, allowing for targeted marketing strategies.
Targeting
The process of identifying and focusing on specific segments of the market that a company views as potential customers for its products or services.
Positioning
In marketing, positioning refers to the technique by which marketers try to create an image or identity for a product, brand, or company in the perception of the target market.
Consultative Buying Centers
Groups within organizations that use a collaborative approach to purchasing, where members consult each other and consider different perspectives to make informed decisions.
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