Examlex
A shrimp farm in Thailand results in
Corporate Vertical Marketing System
A structured marketing system in which a single company controls multiple levels of production, distribution, and sales within its organization.
Operating Capital
Funds used by a company to cover its day-to-day operational expenses, necessary for maintaining business operations.
Distribution Density
Refers to the number of places or outlets a product is available to consumers within a specific area.
Intensive Distribution
A level of distribution density whereby a firm tries to place its products and services in as many outlets as possible.
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