The Terms Validity and Reliability Would Be Most Applicable to Which

question 37

Multiple Choice

The terms validity and reliability would be most applicable to which of the following projects?

• A)an interview-based study with 50 respondents on attitudes toward political engagement
• B)a focus group including 10 participants on the subject of religious affiliation
• C)participant observation carried out in a hospital to identify how patients of different ages are treated by doctors
• D)a nationally representative survey of 1,200 Americans about their TV viewing habits

---

Definitions:

Special Market Segment

A specific portion of the market identified by unique characteristics, differentiating it from the broader market.

Differentiation Strategy

A business approach where companies aim to develop and market unique products or services to stand out from competitors and attract a specific segment of customers.

Competitive Advantage

A scenario or element that positions a firm in a more favorable or advantageous spot relative to its competitors.

Unique Products

Goods that are distinct in nature, offering uncommon features or benefits not typically found in similar items.