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The textbook looks in depth at two examples of evaluation research: the Tennessee Class-Size Experiment (or the Student/Teacher Achievement Ratio,STAR),and the Abstinence Education Program.Choose one of these programs and explain in 3-4 sentences the focus and outcome of the study as well as at least one difficulty in conducting the study or translating the study's results.
Revenue Projections
Estimates of the amount of money a company expects to generate in future periods.
Expense Projections
Estimates of the costs and expenditures a business or project will incur over a specified future period.
Annual Marketing Plans
A comprehensive plan that outlines the marketing strategies, tactics, and resources needed to achieve marketing goals within a year.
BCG Models
refer to the Boston Consulting Group's matrix that categorizes a company's products or services according to their market growth rate and market share.
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