Cyberethnography,or Netnography,refers to

question 56

Multiple Choice

Cyberethnography,or netnography,refers to

• A)the use of computers to contact research subjects for in-person interviews.
• B)the study of how people behave in the online world.
• C)the dissemination of research online.
• D)online research in which the researcher-subject division is completely erased.

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Definitions:

Potential Sales

An estimate of the total sales revenue a company can potentially achieve in a specific market under ideal conditions.

Market Segments

Divisions within a market that congregate consumers or organizations with similar needs and characteristics, allowing for targeted marketing strategies.

Brand Awareness

The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Unaided Recall

A measure of how well a brand or product is remembered by consumers without any prompts or cues.