Why Is Direct Observation Rarely Used to Collect Social Network

question 20

Multiple Choice

Why is direct observation rarely used to collect social network data? Direct observation

• A)used to be preferred,as in ethnographies of small societies,but it is less feasible with large populations.
• B)does not reveal people's motivations or tie valences,and thus it does not produce useful data.
• C)has been replaced by "big data" generated from people's digital lives.
• D)cannot be reduced to matrix-based data organization.

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Definitions:

Trial Balance

A worksheet for accounting purposes that gathers all ledger account balances into credit and debit columns to confirm that a company's financial records are mathematically precise.

Assets

Resources owned or controlled by a business, expected to bring future economic benefits.

Capital

It refers to financial assets or the financial value of assets, such as funds held in deposit accounts and/or funds obtained from special financing sources.

Revenue

The total income generated from normal business operations, including sales of products and services before any expenses are subtracted.