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The elaboration principle states that groups expand from smaller dyadic relationships.
Small Business Owners
Individuals who own and operate businesses that are smaller in scale in terms of revenue, employees, and operations.
Wider Selection
A broader array of choices or options available in a specific context, such as products, services, or goods.
Price Inelastic
Describing a situation where the demand for a product does not significantly change with a change in the product's price.
Price Elastic
A measure of how the quantity demanded of a product or service changes in response to a change in its price.
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