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In general,cohesive groups outperform groups without cohesion.
City-wide Campaign
An organised effort aimed at promoting a certain cause, product, or message across an entire city.
Injunctive Norm
Social norms that guid what is commonly approved or disapproved of within a society, influencing behavior through perceived societal pressures.
Descriptive Norm
Social norms describing what behaviors are typical or normal within a group, guiding individual behavior based on perceived group actions.
Affiliation Goal
A social goal aimed at creating or enhancing relationships with others to fulfill a basic human need for companionship.
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