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In expectation-states theory,status characteristics are either
Human Need
A basic requirement human beings need to survive and function, such as food, water, shelter, and clothing.
Personality
The combination of characteristics or qualities that form an individual's distinctive character and influence their behaviors and attitudes.
Culture
The shared beliefs, values, norms, and practices that characterize a group of people or a society.
Marketing Mix
The marketing mix is a foundational concept in marketing that outlines the several critical components of a marketing strategy, commonly identified as the 4Ps: Product, Price, Place, and Promotion.
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