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Use the concept of reciprocity to explain the conflict between the Eagles and the Rattlers.
Preapproach Step
The phase in the sales process where research and planning are undertaken before making initial contact with potential customers.
Customized Sales
Sales strategies tailored specifically to the needs and preferences of an individual customer or a segmented group of customers.
Product Benefits
The positive outcomes or advantages that a consumer receives from using a product.
Conceptual Skill
The ability to understand complex ideas and conceptualize how they can be applied to solve real-world problems.
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