One Method Described in the Text for Deciding Whether A/B

question 46

Multiple Choice

One method described in the text for deciding whether A/B testing is ethical is to focus on

• A) whether there is a risk of harm when a test is done.
• B) whether there is legal and binding consent.
• C) the size of the testing sample of users.
• D) whether the test is secretive in nature.

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Definitions:

Similar Substitutes

Products or services that can be used in place of each other but share close similarities in features or functions.

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Whitening Agents

Substances used to lighten the color of materials, such as textiles, paper, and in cosmetic formulations to lighten the skin.

Location Differentiation

A strategy businesses use to establish a competitive advantage based on the physical location of a service or product offering.