Which of the Following A/B Tests Would Most Likely Be

question 41

Multiple Choice

Which of the following A/B tests would most likely be unethical?

• A) If Facebook uses different shades of green in its interface to measure users' responses.
• B) If users are incited to act out against immigrants.
• C) If users are incited to purchase additional amounts of product.
• D) If Facebook redirects visitors to a page programmed to display variations of a sales pitch.

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Definitions:

Depreciation

The systematic allocation of an asset's cost over its useful life to account for wear and tear, obsolescence, or decline in value.

Intangible Asset

Assets that are not physical in nature, such as patents, copyrights, trademarks, and goodwill.

Tangible Asset

A physical asset that can be touched and seen, such as buildings, machinery, or inventory.

Operating Cash Flow

A measure of the amount of cash generated by a company's normal business operations, indicating whether a company can maintain and grow its operations.