Examlex
Mitigating circumstances
Institutional Advertisements
Advertising geared towards building a company's image and fostering goodwill rather than promoting a specific product or service.
Goodwill
An intangible asset representing the value of a business's reputation, brand, and ongoing customer relationships.
Image
The perception or representation of a brand, product, or entity in the minds of the public.
Advocacy Advertisement
An advertising approach that promotes a company's position on a social, environmental, or political issue, aiming to influence public opinion or policy.
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