A Study Published in the Harvard Business Review in January

question 54

Multiple Choice

A study published in the Harvard Business Review in January 2000 found that intellectual property represents approximately _______ of an average firm's value.

• A) 40 percent
• B) 50 percent
• C) 60 percent
• D) 70 percent

---

Definitions:

Supportive Behavior

Actions that express understanding, caring, and encouragement to positively affect the emotional state of others.

Empathic

Pertaining to the ability to understand and share the feelings of another person.

Customer Satisfaction Surveys

Questionnaires designed to gauge the level of satisfaction that customers have with a company's products, services, or experiences.

Feedback Source

The origin or provider of feedback, which can be individuals, groups, or systems offering information regarding performance or behavior.