Genericization Occurs When a Trademark Has Lost Its Distinctiveness and Becomes

question 71

True/False

Genericization occurs when a trademark has lost its distinctiveness and becomes a general term describing a type of product rather than a specific company's product.

---

Definitions:

Personal Power

The influence or authority an individual has over others, derived from personal attributes or skills, rather than formal position.

Shared Leadership

A dynamic, interactive influence process through which individuals in teams lead one another.

Influence Process

The methods or techniques used to affect the behavior or attitudes of individuals or groups.

Social Exchange

Means that people build human relationships and trust through exchanges of favors based on reciprocity.