A Focus on Long-Run Customer Satisfaction Is an Important Component

question 29

True/False

A focus on long-run customer satisfaction is an important component of relationship retailing.

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Definitions:

European Union

A political and economic union of 27 European countries that are located primarily in Europe, aimed at promoting integration and economic cooperation among its members.

Free Trade Association

A group of countries that have agreed to eliminate tariffs, quotas, and preferences on most (if not all) goods and services traded between them.

EURO

The official currency of the Eurozone, which is used by 19 of the 27 European Union countries.

Official Currency

The legally established money within a country that is used as a medium of exchange, store of value, and unit of account.