Which Retail Strategy Focuses on Existing Customers

question 41

Multiple Choice

Which retail strategy focuses on existing customers?

• A) the retail concept
• B) the functional approach to retailing
• C) relationship retailing
• D) transactional retailing

---

Definitions:

Actual Production

The actual quantity of goods or services produced over a specific period, often compared to planned or theoretical production levels.

Favorable Volume Variances

Differences between planned and actual production volumes that result in lower costs or higher profits.

Normal Capacity

The average level of operational output that a company can sustain with its current resources, under normal conditions over a certain period.

Production

The process of creating, manufacturing, or enhancing products or services, often involving both labor and machinery.