Which Statement Concerning Complaints Is Correct

question 72

Multiple Choice

Which statement concerning complaints is correct?

• A) Most consumers complain when dissatisfied.
• B) Complaining is relatively easy.
• C) Marketers should make it more difficult for consumers to complain.
• D) Most people feel complaining produces little or no positive results.

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Definitions:

Primary Language

The first language a person learns fluently, typically from early childhood, and uses readily as a primary means of communication.

Storage

The mental “holding on” to information between the time it is encoded and the time it is retrieved.

Retrieval Cue

A stimulus, whether internal or external, that facilitates the recall of information from memory.

Memory Anchor

A technique or tool used to facilitate the process of memory recall.