A Retailer's Focus on Satisfaction of Existing Customers Through Seeking

question 29

Multiple Choice

A retailer's focus on satisfaction of existing customers through seeking to form and maintain long-term bonds with customers is referred to as ________.

• A) commitment-based retailing
• B) customer satisfaction
• C) relationship retailing
• D) SERVQUAL

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Definitions:

Attention

The act of concentrating and focusing cognitive resources on a particular object, task, or event.

Memory

Refers to the processes used for acquiring, storing, retaining, and later retrieving information and past experiences.

Placebo

A harmless pill, medicine, or procedure prescribed more for the psychological benefit to the patient than for any physiological effect.

Harmless Pill

A placebo or inert medication designed to have no therapeutic effect, often used in clinical trials.