A Vital Component of a Customer Loyalty Program Is ________

question 2

Multiple Choice

A vital component of a customer loyalty program is ________.

• A) restricted membership
• B) new rules of participation
• C) standardized letters to participants
• D) a database to track consumer purchases

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Definitions:

Controlling Interest

Controlling interest is a situation in which an investor, entity, or group of entities owns enough shares to dictate the company's policies and direction through voting power.

Ownership Structure

The way in which a company is owned and organized, detailing the distribution of shareholder and stakeholder interests.

Subsidiary

An entity that is controlled by another entity.

Sequential Acquisition

An acquisition in which the ultimate parent acquires its shares in the immediate parent before the immediate parent acquires its shares in the ultimate subsidiary, or both acquisitions occur on the same date.