Which Statement Concerning Complaints Is Correct

question 72

Multiple Choice

Which statement concerning complaints is correct?

• A) Most consumers complain when dissatisfied.
• B) Complaining is relatively easy.
• C) Marketers should make it more difficult for consumers to complain.
• D) Most people feel complaining produces little or no positive results.

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Definitions:

Aggregate

A collection or sum of many individuals or elements, often used in statistics or demographics.

Think of themselves

The process by which individuals reflect on and consider their own identities, beliefs, and actions.

Interact

To act in such a way to affect or influence another, highlighting the dynamic nature of communication and relationships between individuals or entities.

Mark Granovetter

A sociologist known for his work in economic sociology and the social structures of economic life, including the concept of the strength of weak ties.