A Retailer Can Determine How Consumers and Others Perceive Its

question 3

Multiple Choice

A retailer can determine how consumers and others perceive its company through use of ________.

• A) control analysis
• B) situation analysis
• C) target market assessment
• D) positioning

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Definitions:

Mental Image

A representation of sensory experience held in the mind, which can be recalled or manipulated.

Acronym Method

A mnemonic device that involves using the initials of information to be remembered to form a word or phrase.

Link Method

A memory technique where you visualize items to be remembered in a way that they are linked together by a story or association.

Method of Loci

A mnemonic strategy of memory enhancement which uses visualizations with the use of spatial memory, familiar information about one's environment, to quickly and efficiently recall information.