A Major Retailer Studied the Image of Two of Its

question 25

Multiple Choice

A major retailer studied the image of two of its units,a discount specialty store chain and an upscale specialty store chain,using a store positioning map technique.Each chain's images were clustered in separate quadrants.Which statement best explains this phenomenon?

• A) Each chain has a distinct image.
• B) Both chains appeal to the mass market.
• C) Both chains appeal to the same target market.
• D) Both chains are perceived as being upscale.

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Definitions:

Interaction

In statistics and research, it refers to a situation where the effect of one independent variable on the dependent variable differs depending on the level of another independent variable.

Profile Plot

A graphical representation of the multivariate data where each observation is represented by a plot, often used to observe patterns over time or conditions.

Main Effect

In statistics, the term refers to the primary effect of an independent variable on a dependent variable in experimental design.

Material

The substance or substances from which a thing is or can be made.