ADiscuss the Concept of Constrained Decision Making as Applied to Franchising

question 67

Essay

a.Discuss the concept of constrained decision making as applied to franchising.
b.Describe how a franchisor can legally limit the discretion of franchisees.
c.Why is constrained decision making so important to franchisors and franchisees?

---

Definitions:

Encoding Specificity

The principle that the recall of information is improved if the cues present at the time of encoding are also present at the time of retrieval.

Context and Memory

The way in which the situation or environment in which information is learned can affect recall of that information.

Depth of Processing

A theory suggesting that the depth (shallow to deep) at which information is thought about affects the duration and strength of memory of that information.

Tip-of-the-Tongue

The phenomenon of failing to retrieve a word from memory, combined with partial recall and the feeling that retrieval is imminent.