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A retailer should limit its investment in essential expenditures during which stage of the retail life cycle?
Gender Schema
A cognitive framework that organizes information relevant to gender, influencing how individuals perceive themselves and others.
Gender Stereotypes
Oversimplified and widely held beliefs about the characteristics, attributes, and roles appropriate for males and females.
Testosterone
A steroid hormone that stimulates development of male secondary sexual characteristics, produced mainly in the testes.
Prolactin
A hormone produced by the anterior pituitary gland that stimulates milk production in mammals after childbirth.
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