Which of These Is Not a Strategic Business Advantage of Direct

question 93

Multiple Choice

Which of these is not a strategic business advantage of direct marketing?

• A) Products can be examined prior to purchase.
• B) Reduced inventories can be held.
• C) A very large geographic area can be efficiently covered.
• D) Customers encounter no crowds or parking congestion.

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Definitions:

Persuasive Messages

Persuasive messages are communications designed to influence the attitudes, beliefs, or behaviors of the audience.

Credibility

The quality of being trusted and believed in, often through demonstrated knowledge or reliability.

Emotional Manipulation

The act of using emotional triggers to influence or control another's behavior or decision-making process.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.