Which Customer Classification Is Least Likely to Respond to a Direct

question 44

Multiple Choice

Which customer classification is least likely to respond to a direct marketer's efforts?

• A) regulars
• B) nonregulars
• C) trivial buyers
• D) nonrespondents

---

Definitions:

Switch Technologies

Changing or transitioning from one technology to another, often to improve efficiency, performance, or to embrace newer standards.

Platform Strategy

A business approach that focuses on creating a foundational service or technology that supports various products, services, or participants.

Complementary Innovation

Innovations that enhance the value or functionality of existing products or services when used together.

Substitute Innovation

New products or services that replace existing ones by fulfilling the same needs or wants in a different or superior way.