Direct Selling Is Not Considered Part of Direct Marketing Since

question 8

Multiple Choice

Direct selling is not considered part of direct marketing since ________.

• A) personal communication is used to initiate customer contact
• B) no database is maintained
• C) consumers do not interact with the firm
• D) orders are not typically placed via mail or computer

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Definitions:

Nonrival

A characteristic of a good or service where one person's consumption does not diminish the ability of another to consume it as well.

Excludable

A property of a good or service that allows its owner to prevent others from using it without permission.

Artificially Scarce Good

A good that has its availability limited by design or through artificial means, rather than through natural scarcity.

Cable Television

A system for delivering television programming to consumers via radio frequency signals transmitted through coaxial cables.