Low Costs to Develop and Maintain a Catalog or Web

question 60

Multiple Choice

Low costs to develop and maintain a catalog or Web site,the ability to outsource order fulfillment operations,and low inventory needs all contribute to ________.

• A) a low level of competition within direct marketing
• B) high direct marketing sales
• C) low barriers to entry for direct marketing
• D) the need for the 30-day rule of the Federal Trade Commission

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Definitions:

Conditions of Risk

Circumstances or factors that increase the probability of loss or danger in a given situation or environment.

Nonprogrammed Decisions

Decisions that are made in response to novel, unstructured, and infrequent problems that require a custom-tailored solution.

Situational Decisions

Decisions made based on the specific context or circumstances at hand, where different factors or conditions can lead to different outcomes.

Escalation of Commitment

A behavior pattern in which an individual or group continues to invest in a decision despite evidence of its ineffectiveness or failure.