The Promotional Strategy of Most Infomercials ________

question 87

Multiple Choice

The promotional strategy of most infomercials ________.

• A) stresses presold merchandise
• B) stresses infomercials
• C) encourages consumers to act immediately; otherwise, they have to wait for a special to be repeated
• D) utilizes network programming

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Definitions:

Operating Segment

A component of a business that engages in business activities from which it may earn revenues and incur expenses, and for which discrete financial information is available.

Asset Group

A collection of assets that share similar characteristics and are accounted for together in financial reporting.

Production Phase

The production phase is the period in a business cycle when raw materials are converted into finished products.

Revenue Recognition

The principle in accounting that outlines the exact situations in which revenue is to be acknowledged and accounted for.