A Direct Marketing Operation Can Expand the Geographic Customer Base

question 3

True/False

A direct marketing operation can expand the geographic customer base for an existing store-based retailer.

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Definitions:

Offer

A proposal presented by one party to another as a basis for negotiations in a potential contract.

Accepted

Regarded as satisfactory or agreed upon; an acknowledgement of an offer or situation.

Promissory Estoppel

A legal principle preventing a party from withdrawing a promise made to another party if the latter has relied on that promise to their detriment.

Promisee

The person to whom a promise is made in a contractual agreement, and who stands to benefit from its fulfillment.