Direct Marketers Are Typically Divided into Two Broad Categories: ________

question 33

Multiple Choice

Direct marketers are typically divided into two broad categories: ________ and ________.

• A) single channel; dual channel
• B) static; interactive
• C) mail; phone
• D) general; specialty

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Definitions:

Trade Secrets

Confidential business information that provides an enterprise a competitive edge.

Intellectual Property Law

The area of law that deals with protecting the rights of those who create original works including inventions, designs, original works of authorship, and trade secrets.

Copyrightable

Capable of being protected by copyright law, which typically covers original works of authorship like books, music, and art.

Licensee

An individual or entity that has been granted the legal permission by a licensor to engage in certain activities or use certain property under agreed terms.