Which of These Is Not a Strategic Business Advantage of Direct

question 93

Multiple Choice

Which of these is not a strategic business advantage of direct marketing?

• A) Products can be examined prior to purchase.
• B) Reduced inventories can be held.
• C) A very large geographic area can be efficiently covered.
• D) Customers encounter no crowds or parking congestion.

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Definitions:

Employees

Individuals who are hired by others to perform specific jobs in exchange for compensation.

Slot Machines

Gambling devices that create a game of chance for their customers.

Partial Reinforcement

A conditioning schedule in which a reward or punishment is not administered every time the desired response is performed, leading to slower extinction of the response.

Gamblers

People who risk money or something of value on an event with an uncertain outcome in hopes of winning additional resources.