Which of the Following Is a Not a Disadvantage to a Catalog-Based

question 47

Multiple Choice

Which of the following is a not a disadvantage to a catalog-based direct marketer?

• A) the inability to pinpoint specific customer segments through mailing lists
• B) the effect of increases in postal rates and paper stock costs on profits
• C) high clutter due to the large number of catalogs that are mailed
• D) the inability to revise prices when catalogs are prepared months in advance of distribution

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Definitions:

Fête Galante

French, “gallant [outdoor] party.”

Antoine Watteau

A French painter whose works reflected the Rococo style, known for his lyrical views of aristocratic life, marked by fluidity and use of gentle colors.

Upper Classes

The social group at the top of a societal hierarchy, often possessing significant wealth, power, and influence.

Neoclassicism

An 18th and 19th-century art and architecture movement inspired by the classical art and culture of ancient Greece and Rome, emphasizing simplicity, symmetry, and a sense of grandeur.