Direct Marketing Is Increasingly Used by Store-Based Retailers Since It

question 102

Multiple Choice

Direct marketing is increasingly used by store-based retailers since it ________.

• A) increases sales to the store's current target market
• B) is an inexpensive way to reach a broad geographic base
• C) appeals primarily to male shoppers
• D) enables the retailer to offer distinctive merchandise to small market segments

---

Definitions:

Cumulative

Refers to the total amount accumulated over a period of time or the aggregate of elements collected.

Depreciation Expense

Distributing the expense of a physical asset throughout its lifespan.

Cost of Goods Sold

The total cost of manufacturing or acquiring the products that were sold during a given period.

Operating Expenses

Expenses incurred in the course of regular business operations, such as wages, rent, and utilities.